Senior Vice President & Chief Financial Officer
Since 1979, Robin Norman has served Virginia Hospital Center in a financial capacity. She joined the organization as an accounting manager, and rose through roles of increasing responsibility to her current position as Senior Vice President and Chief Financial Officer (CFO). In the process, she has shaped Virginia Hospital Center into one of the most prosperous, fiscally stable, stand-alone hospitals in the United States.
As CFO, Robin is responsible for financial reporting, accounting and disbursements, decision support, internal audits, third-party reimbursement, investment management, accounts receivable, managed care, capital funding, and financial management and planning. During her tenure, operating margins have improved from -4.2% to 7.2%, market share has grown from 26% to 33.5% and the global financial firm Fitch Ratings, Inc. has raised the Hospital’s bond rating twice. The most recent upgrade, from “A+” to “AA-“, places Virginia Hospital Center in an elite group typically dominated by much larger healthcare organizations.
Robin’s superior financial stewardship helped lead the Hospital to recognition as one of America’s 100 Top Hospitals® two years in a row, and one of the nation’s 50 Top Cardiovascular Hospitals®. These designations, from Truven Health Analytics, measure quality, safety and financial metrics.
Her accomplishments have earned her accolades locally and nationally. The Washington Business Journal recently named her a 2014 CFO of the Year, citing her outstanding performance and leadership skills. And Becker’s Hospital Review selected her in 2013 as one of the country’s “Top 130 Women Hospital and Health System Leaders to Know” and in 2014 named her to the list of “150 Hospital and Health System CFOs to Know.” She sits among healthcare trailblazers across the country recognized for their management acumen, oversight, financial turnarounds and quality improvement initiatives.
Robin is a board member and vice chairman of Phoenix Houses of the Mid-Atlantic, a regional provider of residential addictions services. She also serves on the board of Leadership Arlington, which develops trained leaders who build and strengthen the community. In 2014, Marymount University appointed Robin as the Executive In-Residence for the Masters of Healthcare Management program.
After earning a BA in Accounting from the University of Maryland and an MBA from Virginia Polytechnic Institute and State University, Robin received her CPA from the State of Maryland. She is a member of the Healthcare Financial Management Association and graduated from Leadership Arlington in 2005.